In our research, much of which has been done simply by reading email, blogs and social media posts, we have found the misuse of these two words to be extremely common.
It is actually quite simple to prevent this error, by remembering that EFFECT is a NOUN and AFFECT is a VERB.
AFFECT means to act on or to influence, as in "the world has been deeply affected by the Tsunami in Japan"
EFFECT is a result, or the power to produce a result. "The Tsunami has had a devastating effect on the Japanese people."
There are exceptions, but the above examples are the most common uses of these two words.
P.S. If you have been affected by the effects of the Tsunami and wish to help, please go to http://www.worldvision.com/ and make a donation.
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