What does CYA mean to you?

The CYA Team offers business writing services and marketing programs to individuals and businesses that have neither the time nor the skills to produce corporate branding in the form of the professionally written word.Whether you need us to write from scratch, create a document (email, ad, newsletter, blog , profile, press release) from bullet points and ideas or simply edit and enhance your work, CYA International is ready to work for you.

April 01, 2011

EN, IN or AS - Be SURE!

Ensure
Insure
Assure

We expect that most people don't mix up all three words as much as they do the first two, but we thought we would put them all in today's blog to ensure that you feel assured about using the word insure!

ENSURE is used when you are referring to GUARANTEEING something. It is the single-word option for make sure.
We ensure your satisfaction in our writing services.

INSURE means "to provide protection against loss, damage & liability", usually with a financial or replacement guarantee. It can also mean "to protect against risk", usually by offering preventive measures or a "Plan B".
State Farm will insure your home against theft and fire.

ASSURE is to to convince someone of something or to assuage their doubt.
We assure you that you won't make this error once you read this blog.

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