What does CYA mean to you?

The CYA Team offers business writing services and marketing programs to individuals and businesses that have neither the time nor the skills to produce corporate branding in the form of the professionally written word.Whether you need us to write from scratch, create a document (email, ad, newsletter, blog , profile, press release) from bullet points and ideas or simply edit and enhance your work, CYA International is ready to work for you.

June 03, 2011

At A Loss.....

CYA Writing Tips specializes in bringing to light, words that are commonly misused or misspelled. A good friend and follower of our blog, brought a good one to our attention yesterday, and in his honor (spelled correctly for us and other Americans - we don't do "ou") we are going to share it with you today.

Loss Leader is the term used to refer to goods or services offered at deep discounts (often below cost) in order to attract customers. The strategy behind the loss leader is that the discounted product or service will attract customers to the business to "get the deal", and then they will continue to buy/use other products or services that are more profitable.

Lost Leader, is the term used in error. Not to say that there are no "lost leaders" (world politics can boast quite a few!), but it is incorrect when used to describe this particular marketing strategy.
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