What does CYA mean to you?

The CYA Team offers business writing services and marketing programs to individuals and businesses that have neither the time nor the skills to produce corporate branding in the form of the professionally written word.Whether you need us to write from scratch, create a document (email, ad, newsletter, blog , profile, press release) from bullet points and ideas or simply edit and enhance your work, CYA International is ready to work for you.

July 13, 2011

Are you persuasive.....or convincing?

There is a subtle yet interesting distinction between these two words. They are often used interchangeably, even though that may not grammatically correct.


PERSUADE: to motivate a person to do something
CONVINCE: to lead someone, by argument or evidence to understand or believe something


I convinced my husband that a kitchen renovation was a great idea and then I persuaded him to start dismantling the cabinets the following weekend.


PS I may have used bribery or blackmail to achieve this result, but that is fodder for another blog!
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