What does CYA mean to you?

The CYA Team offers business writing services and marketing programs to individuals and businesses that have neither the time nor the skills to produce corporate branding in the form of the professionally written word.Whether you need us to write from scratch, create a document (email, ad, newsletter, blog , profile, press release) from bullet points and ideas or simply edit and enhance your work, CYA International is ready to work for you.

September 02, 2011

How unique IS it?

Here is a phrase-misuse that you may have made and most certainly have heard or seen.

The word "unique" means one of a kind, incomparable, like no other thing in the world. That is a pretty amazing thing to be, so why do people feel compelled to try and enhance the word ? Very unique, totally unique and quite unique are statements that  may actually put the uniqueness in question. Somewhat unique, another oft-used expression, definitely means that what is being referred to is NOT unique at all.

Uniquely Yours,
The CYA Team
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